Messaging strategy for B2B businesses
Keep your brand story consistent and impactful across channels with a solid messaging strategy
Why does messaging strategy matter for B2B brands?
Your messaging strategy defines what you say about your business and how you say it. It gives you consistency across all your communications and across all channels. So wherever people experience your brand, they receive the same story. Without one, you brand isn’t aligned or coherent. Get it right once, and everything downstream (ABM assets, sales decks, social ads, etc.) gets quicker and easier to produce.
Writing since ‘89; copywriting since ‘13; B2B since ‘19. Here’s some work:
AutoStore research report
Salesforce AI blog series
HP SitePrint messaging
LR One Ocean website
The Guardian brand guidelines
Amazon Business social posts
EY decarbonization guide
HP product brochures
An approach that delivers for B2B brands, every time
The approach starts with discovery: what are your business challenges and objectives? From there, a workshop with key stakeholders draws out the thinking, together, which gets shaped into a messaging framework. At this point the copywriting and content creation can begin, grounded in a single source of truth: your messaging strategy.
What do you get with a B2B messaging strategy?
A messaging strategy starts with a workshop, but what are the deliverables at the end? You get a messaging house (this is your core story: the key challenges you solve, how you solve them, and the key messaging pillars that give you consistency across topics), a clear value proposition, and tone principles that keep everything sounding like your brand.
